Ad Optima Digital offers what is known in the industry as a Demand Side Platform (“DSP” or “Platform”). We provide technology that helps advertisers and their advertising agencies manage digital advertising campaigns. We, and our clients, collect and use data both to help ensure that the ads you see are relevant and to measure and report on their effectiveness.
Data that is in our Platform is pseudonymous, which means that it does not directly identify people. Our Platform doesn’t contain names, email addresses, phone numbers, or the like, and we prohibit our clients and partners from providing that kind of data into our Platform. Our clients and partners may, outside of our Platform, have access to other information about you, including information that directly identifies you. Such information is governed by the clients’ own legal requirements, privacy policies, contracts, or other terms that they have in place.
Our references to our Platform in this policy only refer to Ad Optima Digital’s own advertising technology platform and systems and do not include the technology or systems of clients or partners that use or integrate with us. They are bound by our policies when they use our Platform.
Ad Optima Digital follows the industry self-regulatory guidelines of the Digital Advertising Alliance, the Digital Advertising Alliance of Canada, and the European Digital Advertising Alliance. The Trade Desk also implements and adheres to the specifications and policies of the IAB EU Transparency & Consent Framework as part of our compliance with EU data protection law.
If you want to opt-out of data collection, please see the cookie opt-out section below.
You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device. You can do so by deleting cookies (see instructions here) from your browser or by clicking the opt-out button below.
Some things to keep in mind when using the web-based opt out: